Soil is Life

Every product starts with meat sourced to our standards for quality, welfare and land
management.

Cattle grazing

Who we work with

We source from a mix of fully regenerative farms and a small number of trusted British producers who meet our standards for animal welfare, land management and meat quality.

Some farms operate regenerative systems. Others follow well managed grazing practices with a clear focus on soil health, pasture quality and biodiversity.

We work closely with farmers who take pride in how they manage their land and raise their animals, many of whom we have long-standing relationships with.

Because better meat starts on the farm.

Cows grazing
How our farms operate

Our principles for responsible farming

Soil health

Build soil health

Healthy soil underpins everything. Farms we work with focus on increasing organic matter, improving soil structure and supporting microbial life.

This is achieved through grazing management, reduced soil disturbance and careful use of
inputs. Over time, healthier soil holds more water, supports stronger pasture growth and
improves resilience across the whole system.

Better soil supports better forage, which directly influences the quality of the meat.

Spring at Rare & Pasture

Keep the soil covered

Bare soil loses moisture, nutrients and structure. Keeping the ground covered with grasses, herbs or crops protects it from erosion and temperature extremes.

Farms use diverse pasture mixes and managed grazing to maintain consistent ground cover throughout the year. This supports soil biology and ensures animals are grazing on varied, nutrient-rich forage.

Cows grazing

Support Living root Systems

Living roots feed the soil. They drive nutrient exchange, support microbial activity and help build long-term fertility.

By maintaining continuous plant growth, farms keep these root systems active for as much of the year as possible. This improves soil function and supports consistent pasture quality for grazing animals.

Living root system
Cows grazing

Use livestock to improve the land

Animals play an active role in maintaining healthy land. When managed well, grazing livestock help cycle nutrients, stimulate plant growth and improve soil structure.

Farms use controlled grazing patterns to avoid overuse and allow pasture to recover. This supports long-term land health while maintaining consistent grazing conditions.

Managed livestock
Grazing fields

Increase diversity

Diverse pasture supports stronger ecosystems. Farms introduce a mix of grasses, legumes and herbs to improve soil health and provide a wider range of nutrients.

This diversity supports insects, wildlife and soil biology, while also improving the quality and consistency of grazing for animals.

Meadow

Manage farms as working systems

Farms are managed as whole systems rather than isolated parts. Soil, pasture, livestock and the wider environment are considered together.
Managed farms

Decisions are made to balance productivity with long-term land health, supporting both the sustainability of the farm and the quality of the meat it produces.

Results

What regenerative farming delivers

Organic soil

Farming systems that prioritise soil health, pasture quality and animal welfare lead to more resilient land and more consistent grazing conditions.

Healthier soils retain water, support stronger grass growth and increase biodiversity across the farm. Well managed pasture supports a wider range of plant species, insects and wildlife, while also helping store carbon in the soil.

Animals raised on varied forage develop more consistent fat quality and structure. This supports better flavour, improved eating quality and meat that reflects how it has been raised. It also contributes to a more balanced nutritional profile.

This is the result of good farming practices, whether fully regenerative or following the same principles at a high standard.

Taste is our proof

Meat from animals raised on diverse pasture develops depth of flavour, better texture and more consistent quality.
This is carried through in how we cure and prepare our products, allowing the raw material to speak for itself.

ProductsContact us
Regenerative Beef Pastrami by Rare & Pasture